Hello. I make products.

I’m CTO at Salesfire in Teesside, where since 2016 I’ve helped build email, SMS and analytics products used by over 600 ecommerce businesses.

I love to stay hands-on: working out what’s worth building, building it with a great team, and putting the systems in place that keep it running.

I’m interested in all things SaaS, data, AWS or AI-assisted development.